Polishing Business Platinum.
American Express were looking to relaunch their Business Platinum Card with fresh new features and a whole new look, so through their partner Newscred they asked Captive Minds to help with a video. Their request? Summarise the new features for new customers, showcase the upgrades for current customers, and fit it all into a short sharp video their sales team could share around the world.
For American Express we created a ‘Top 10’ showcase, with a shorter ‘Top 5’ to match that used a blend of filmed footage and motion graphics, bringing to life the new card and its key selling points. From animating a metal card in the beginning to incorporating the key brand visuals, we focussed on creating a piece that felt clear but concise. We even managed to illustrate and animate an airport lounge that played a key role in the offering… but wasn’t yet built! From start to finish the project took just a few weeks, with help from a wide variety of models and the fantastic team at Evelyn’s Table in Soho.