Polishing Business Platinum.

American Express were looking to relaunch their Business Platinum Card with fresh new features and a whole new look, so through their partner Newscred they asked Captive Minds to help with a video. Their request? Summarise the new features for new customers, showcase the upgrades for current customers, and fit it all into a short sharp video their sales team could share around the world.

The Outcome

For American Express we created a ‘Top 10’ showcase, with a shorter ‘Top 5’ to match that used a blend of filmed footage and motion graphics, bringing to life the new card and its key selling points. From animating a metal card in the beginning to incorporating the key brand visuals, we focussed on creating a piece that felt clear but concise. We even managed to illustrate and animate an airport lounge that played a key role in the offering… but wasn’t yet built! From start to finish the project took just a few weeks, with help from a wide variety of models and the fantastic team at Evelyn’s Table in Soho.

American Express Platinum Card Relaunch Video Still


American Express Platinum Card Relaunch Video Still


American Express Platinum Card Relaunch Video Still