The issues of privacy and data security just won’t go away. Captive Minds PR manager, Jacques Viljoen, features in PR Week with his thoughts.
The fine print from Samsung’s lengthy data policy sounded incriminating: “Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party.”
Appearing disingenuous, Samsung was found guilty in the court of social opinion. You’d think twice about buying one of these TVs, or any Samsung model for that matter.
This comes at a time when consumer concern about online privacy is rising, with global privacy management company TRUSTe citing in a recently released report that 92 per cent of internet users are worried, with one in three more concerned than they were a year ago.
With data leaks, hacks and technical glitches becoming so prevalent, companies cannot hide behind self-serving phrases buried within catch-all privacy policies.
Instead, the time has surely come to proactively share and explain data policies.
We must earn consumer trust and respect, as a kind of insurance policy against unforeseen events.
Read the full article here: Their Data, Your Reputation
Jacques expands on his article in our latest release – ‘Your Changing Brand World’ Download here.