Arguably the highlight to come out of Paris Fashion Week was the surprise appearance by Derek Zoolander and Hansel (‘…he’s so hot right now…Hansel…”) on the Valentino catwalk.

The stunt by Ben Stiller and Owen Wilson was to promote the upcoming Zoolander sequel due out in Feb 2016.

It immediately trended on Twitter with fans around the globe giddy with the prospect of a sequel in the works. It worked brilliantly for the show expanding the awareness the collection beyond the fashion pages and into the wider public. No doubt orders for Hansel’s pyjamas have skyrocketed.

Celebrities modelling collections is an age old trick for generating PR but ‘characters’ walking the catwalk has really opened the door to new possibilities. I cannot wait to see Mel Gibson’s William Wallace showcasing next season’s kilt collection.

Check out the original ‘Walk Off’ from Zoolander.