A Wool Ride for Wool Week


The Campaign for Wool launched its Wool Week event series last Sunday with a Captive Minds organised bike ride through central London.

Tasked with delivering a fun event that celebrated all things wool, the team created an 11-mile bike ride where riders from both the public and from brands such as Jigsaw, Jaeger and Thermafleece were encouraged to don their finest wool garments. Besides your normal super smart tweed, plush pullovers and gorgeous gloves, there were woollen onesies, ‘woolsies’, sheepish hats and more fantastic examples of how versatile wool can be, with riders putting their best creative foot forward to compete for titles such as Best Dressed and Wackiest Outfit.

“This weekend’s inaugural Wool Ride proved a big hit with everyone, providing a fantastic, fun event while achieving the main objective: to celebrate the unique versatility of wool as a renewable and bio-degradable product.

“By delivering a safe and successful cycle ride around the streets of London, and great entertainment for hundreds that attended Potters Fields, Captive Minds has again shown its in-house capacity for high-calibre logistics and event delivery.”

– Julian Staveley, Client Services Director

The wool ride began and ended at an open site in Potters Fields where a pop-up celebration of cycling and wool took place, featuring a knitting workshop, a DJ and an interactive loom provided by British fashion house Daks. Also organised were free bicycle maintenance services and competitions from Look Mum No Hands where guests competed to burst a small inner bicycle tube, and a large marquee for tired cyclists decorated with woollen furnishings and bunting made from hand-knitted mini cycling shirts.