The Brief

Generate awareness of Hannah White’s Project Speedbird.

The Solution

A three day launch at the Science Museum, a day in Cardiff with the Extreme Sailing Series and a record-breaking journey across the English Channel.

Hannah White’s Project Speedbird will see her rise to the challenge of attempting to break a sailing world record and becoming the fastest woman on water over one nautical mile.

Captive Minds worked with Hannah to develop a series of events to launch the project and generate media attention, shedding light on the record attempt, the cutting-edge technology that has gone into designing the boat and Hannah’s own abilities as a sailor:

The Science Museum

Project Speedbird held centre stage at the Science Museum in London for three days, with the public encouraged to discover the intricate science behind the boat, meet Hannah and learn about the record-attempt.

Extreme Sailing Series, Act Four: CARDIFF

As a commentator for the Extreme Sailing Series, Act Four in Cardiff Bay was the perfect opportunity for Hannah to demonstrate her skills as a sailor alongside those as a speaker. Captive Minds created a stand in the race village, photography shoots and interview opportunities for journalists both local and national and fantastic photographic and video content of Hannah taking to the water to train in front of the crowds.

The Channel Crossing

With the help of Captive Minds, Hannah set a new world record in a speed crossing of the English Channel. The crossing sparked support for Hannah across the world on social media and generated wide-spread media attention.

Results

Record setting

  • Hannah White set a record for ‘The fastest crossing of the English Channel in a single-handed dinghy’ with a follow-along map embedded on the website.

Engaging & educational

  • The public were able to get up close and personal with Hannah and her training boat, gaining coverage in

#ProjectSpeedbird

  • During the 24 hours Hannah crossed the channel, #ProjectSpeedbird reached 843,846 people on Twitter, with impressions of over 2.5million. Our video capture of the event gained over 36,000 views on Facebook in under 24 hours.