The Brief

Develop Parker Liautaud’s personal brand to highlight his professional progression.

The Solution

A fully mobile-optimised website with recognisable, cohesive branding.


Parker Liautaud is a polar explorer and climate change campaigner managed by Captive Minds. The agency was engaged to develop branding and a revamped website that moved the impression of Parker from ‘teenage polar explorer’ to the more appropriate ‘climate change campaigner’.

Captive Minds first developed a bespoke typeface creating a visual language that worked in harmony with the content. This was paired with a colour palette befitting a contemporary, innovative and professional brand identity, forming the visual presentation of his brand.

The branding extended digitally into a mobile-optimised website that showcased Parker’s previous achievements, his upcoming projects and updates from his professional life in a clear and concise way.