The Brief

Create an exclusive whisky tasting event to launch Glenfiddich’s new film

The Solution

Take over one of the most iconic landmarks in Scotland

A castle in the heart of Edinburgh.
A whisky in the heart of many.

Captive Minds created an exclusive event for Glenfiddich at Edinburgh Castle. Guests were joined by UK Brand Ambassador, Mark Thomson, and fifth generation Grant family member, Kirsten Grant Meikle, for a screening of the new Magnificent 10 – a film re-telling the beginnings of the maverick whisky makers of Dufftown.

Following a whisky tasting through Glenfiddich’s range of expressions – including the rare Caoran Reserve – guests were treated to a private viewing of the Scottish Crown Jewels.